Content Marketing integrations map directly to the way your team works across the full marketing campaign and content lifecycle — helping you at every stage of the process. Extend the capability of the Content Marketing platform using our open API. Integrate your way with any system in your tech stack. 

Content Marketing has Codeless Connectors that are purpose-built solutions designed to map to common use cases and give you the freedom of choice to integrate with the tools your team uses daily. Connect to Content Marketing webhooks and 'listen' for key events. These key 'events' in Content Marketing trigger webhooks to call your API client application. For example - when an asset is published to the library, the webhook for 'asset_added' is triggered. Once your application is registered with Content Marketing, we forward the event to your client so it can be processed.

Content Marketing's open API extends the functionality of our Connectors, helping you push (and pull) content and data between systems — even your unique, homegrown tools. This public API is fully documented at docs.developers.optimizely.com. What you'll find with our API that is industry standard is that it is REST-based, JSON formatted, OAuth 2.0 compliant, and is fully supported with self-service client registration in the Content Marketing platform. (You can also find the documentation to register your client in our knowledgebase here).

What is unique about Content Marketing's open API is:

• Provides several opportunities for in-app communication (ex. Comments and Error messages can be 'pushed' to the user interface).
• Comes with compatible webhooks which help integrators maintain a near real-time bi-directional data flow from beginning to end.
• Clear, concise, generic and reusable data models which can be shared between your other applications (ex. Images vs Articles)